concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
The Calf & Bloom café, situated on the ground floor
of the ‘Kalvertoren’ shopping centre, connects the
end of the Kalverstraat with the Singel canal, by the
Bloemenmarkt (flower market). The owner of
Calf & Bloom approached concrete to develop a new
total concept for the former Replay café. In addition
to a new interior design, the name, menu and
graphics were also changed. The new name
Calf & Bloom has an international character, while also
referring the location of the café in Amsterdam.
The location of Calf & Bloom, situated between two
streets looking out on the Bloemenmarkt and the
existing brick facade on the inside, create a sense of
a hidden square. To enhance this feel, a new second
outer ‘façade’ was added that connects the two
entrances in a winding line. Raw steel frames with
light panels and louvers create a dynamic wall that
separates the front of house and back of house, and
includes a variety of functions by serving as a menu
board, newspaper display, and chalkboard.