concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
Happyhappyjoyjoy opened a second restaurant in
Amsterdam at the Oostelijke Handelskade in the
Amsterdam East neighbourhood. The impressive
building with high ceilings and entresol is perfect
for the vibrant atmosphere of the restaurant.
Randomly placed light boxes, colourful posters
and red umbrellas create the characteristic chaotic
nightlife ambiance of happyhappyjoyjoy. The diversity
in the interior is extended to the sun-drenched terrace,
where red Chinese lanterns build an Asian vibe, and
colour warm summer nights red. Happyhappyjoyjoy is
inspired by the hectic streets of Asia, serving small
dishes influenced by Asian streets and markets.
concrete designed the concept, name,
interior design and total graphic identity of
happyhappyjoyjoy; a restaurant which represents an
eclectic mix and conglomeration of different streets
and alleys. Packed with rich colours, textures, prints,
light and different seating areas with smoking woks
and steamers in the background.