concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
In London’s competitive market, concrete designed
a shop to remember. It achieved this not through
elaborate materials or decorative touches, but by
designing a simple, austere shop with three
elements: concrete, steel and light. Changes in light
can constantly alter the environment in the shop,
adapting it to the collection and season. This is part
of the fundemental design concept. What makes this
shop unique is that the floor is tilted at an angle of 4º.
The shop challenges your sense of balance. After a
while you begin to perceive the titled surface as
straight, but the clothes hang straight down under the
influence of gravity. This surreal effect makes the shop