concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
The new restaurant of Catalan chef Sergi Arola
recently opened its doors in China, at the Harbour
City shopping centre in Hong Kong. Sergi Arola’s
cuisine is characterised by a large respect for and
understanding of authentic Spanish products, and
he often presents unaltered Spanish recipes in a
contemporary way. The interior concept is a strong
identity created by bringing harmony between the
menu, the character of the brand and the interior.
At Vi Cool this harmony was realised by taking Sergi
Arola’s cuisine as the starting point for the interior,
and making typical Spanish products, authentic
materials and Spanish colours part of the restaurant.
Spain’s colourful daily life was reflected by using
typical Spanish products, flavours, ingredients and
colours as the basis for the cabinets which are filled
with items such as bottles of sherry vinegar, tinned
anchovies, bottles of wine and much more besides.